Why in-housing an expert could be the answer
At Summit, everything we strive towards is to ‘make it more likely that people buy from our clients than their competitors’. Whether through technology or campaign management, our ethos is to really...
View ArticleAre you ready for Peak? Five last minute tips for retailers
Black Friday is one of the most pivotal days in the calendar for retailers and consumers alike. Last year, UK consumers spent over £7.5 billion over the course of the Black Friday weekend – £5.76...
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21 Top Performance Marketing Tips
It’s our birthday… …so scroll down to download a present from us to you; our birthday infographic containing our top 21 Performance Marketing tips. It isn’t just any birthday, it’s our 21st! The save...
View ArticleHow can retailers save up to 20% this Easter?
Easter is a decisive event in the retail calendar. In 2021, spending through Easter soared to over £1.2bn growing at a rate of 14 percent compared to the previous year. For some retailers, it is the...
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It isn’t all doom and gloom… There is still plenty of opportunity across search!
It’s no surprise that the increases in cost of living have been a source of worry and uncertainty among the UK consumers across all sectors. According to the latest Google figures from 2022, terms...
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Black Friday 2023: How to plan ahead for success
So, it’s over. The biggest day in the online retail calendar, Black Friday, is over bar the shouting. And what a year it’s been. Despite expectations that online shopping would lose out to increased...
View ArticleWebinar Key Takeaways: Driving Profit through Performance (Max) – PMax one...
Our Google x Summit webinar “Driving Profit through Performance (Max) – PMax one year on” was an absolute goldmine of information for retailers. If you’d like to watch the replay, you can access it...
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Summit’s Affiliate Marketing Interview Series Part 1: TopCashback
Welcome to our Affiliate Marketing interview series, where we speak with partners and clients about all things commission, cashback, and codes. Our first interview is with TopCashback’s Partnerships...
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Summit Affiliate Marketing Interview Series Part 2: PayPal Honey
In the second of our Affiliate Partner interview series, we speak with PayPal Honey, a suite of online shopping tools that helps members to save money and earn redeemable rewards. To find out more...
View ArticleDownload your free guide to Winning the Retail Battle in H2
Our webinar, Winning the Retail Battle in H2, was held on 13 June 2023. The event was jam packed with insight and experience – highlights include: A spotlight on the issues around consumer spending...
View ArticleSummit grows partnership with Ann Summers
Summit’s remit has been extended and now includes paid search, following significant success across social channel support and SEO We’re delighted to share that we have recently extended our current...
View ArticleSummit secures new partnership with Silentnight
Summit has recently secured a new partnership with Silentnight, the UK’s most trusted sleep brand, following a competitive pitch process. The new partnership sees us taking over responsibility for the...
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